There are a variety of factors that may determine whether a new website would be a valuable investment for your business. A few of the major ones are:
- You’re not happy with your current site
- You want to grow your business (faster)
- Your design looks outdated
- Mobile Responsive- Around half of visitors view websites on mobile devices. If your current website is not optimised for a range of screen sizes you will be making a poor impression on many potential clients and missing out on valuable business.
- Webpage Speed – People are impatient. Every second of delay in loading time “can impact conversion rate by up to 20%.” If your site is old, poorly coded, or isn’t optimised you may be losing out on valuable business. While that may sound fairly technical, the good news is that you can easily test your site’s speed yourself at PageSpeed Insights, where you will get a few scores out of 100% that will give you a good idea where you currently stand. You can also use this tool to see how well your prospective designer’s own website performs, which is a decent indicator of how well they will be able to serve your business.
- It’s not accessible – Ensuring your website can be comfortably enjoyed by people with disabilities, such as those with sight impairments is important. This is not only because you are excluding a percentage of the the population from your customer pool, but Google and other search engines recognise the extra effort you have put into your website and thus reward you with better search engine rankings. This is increasingly becoming a more and more important issue and the European Union have even introduced legislation and fines for non-compliance.
- You’re using PDF files to provide information
There are many other factors that may determine whether it’s time to accelerate your business with a new and improved website, but this should provide you with a general idea.